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About the Session:
From Ad Hoc to Purpose-Built: Building an Enterprise & Solution Architecture Practice That Actually Works Many organizations find themselves in the same situation: architecture exists, but architects are not fully driving business outcomes when it matters most. Whether you're launching an architecture practice for the first time or starting over with one that never fully took hold, this session is for you. In this candid conversation, we'll share the real journey of building an enterprise and solution architecture practice from the ground up inside a large retail organization - starting with a small team of architects and gradually introducing practical processes, governance guardrails, and stronger alignment with product and engineering teams to drive innovation and business results. We'll discuss what worked, what didn't, and the lessons learned along the way. Whether you're a first-timer or hitting the reset button, you'll walk away with practical ideas for establishing credibility, building momentum, and evolving architecture from an ad hoc function into a trusted partner in delivering real business impact. Participants will learn: Where to start when standing up a new enterprise or solution architecture practice How to build credibility and strong partnerships with product and engineering teams Practical ways to introduce governance and architectural guardrails without slowing delivery
About the Speakers:
Andrew Costa
Andrew is Director of Enterprise & Solution Architecture at RaceTrac, one of the largest privately held companies in the United States, where he built the architecture practice from the ground up. Over a 25-year career spanning banking, retail, and consumer goods, he has created and scaled architecture, data, and digital delivery functions for major brands, including Truist, Carter's, and Citizens Bank. He is a Wharton CTO Program graduate and a SIM Atlanta chapter member. 
Dan Hughes Dan is the founder of Wittij Consulting. Before launching the firm, he spent a decade in software development before transitioning into IT architecture, where he created an Open Group recognized architecture method and led the delivery of all architecture services for a company specializing in enterprise and solution architecture for over 15 years. Dan brings broad and deep knowledge of enterprise architecture techniques and technologies across manufacturing, financial services, banking, healthcare, insurance, and regulatory compliance. COST TO ATTEND:
Free for SIM Members. Employees of SIM Members are welcome to attend for free - please email easig@simnet.org for a promo code to register.
Please sign in to receive member pricing for you and your staff.
ATTENDEE SUPPORT: If you have trouble registering or need to renew your SIM membership, please email sim@simnet.org.
If you require special assistance of any kind, please call us at 800.387.9746 or email us at easig@simnet.org.
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